
I nearly spit out my coffee when I saw the numbers. £600,000?! For sitting outside a Hooters selling autographed golf balls and cigar boxes? Only John freaking Daly could pull this off.
Let me tell you something about golf's favorite bad boy that the polished Masters coverage won't mention. While Scottie Scheffler was busy slipping on another green jacket Sunday, Daly was across town at Augusta's Hooters, surrounded by wings, beer, and a line of fans that wrapped around teh building - all eager to drop cash on anything the man would sign.
The Lazarus of Golf (Who Needs Augusta Anyway?)
Daly hasn't played the Masters since what... 2006? Almost two decades since he last strolled those pristine fairways. But why bother with all that pressure when you can make more money hanging at Hooters?
God. The genius of it all.

I actually saw this circus firsthand last year while covering the tournament. Ducked out during a rain delay and there he was - cigarette dangling, Diet Coke in hand, surrounded by those iconic orange shorts. His business model, in his own immortal words: "Eat some good food, smoke, sell some s**t."
And it works.
What's Your Health Plan Like? Daly's Includes 16 Surgeries
The man is 58 now and looks every bit of it, plus some extra mileage. My colleague Jake bet me $20 that Daly wouldn't make it through our interview without mentioning some new medical drama. Jake won.
Daly casually dropped this gem last month: "I didn't think I'd been out here for three decades, I've only been dead eleven times. I'm like Lazarus, I just keep coming back from the dead."

Eleven times! Who talks like that? Only Daly.
Remember When Golf Had Personalities?
Back in 2018, I interviewed several old-timers about the sanitization of golf. One caddie (who'd lose his job if I named him) summed it up perfectly: "These young guys all have the same swing, same clothes, same corporate-approved opinions. Daly was the last of a breed."
The numbers back this up. Despite not competing in a major championship in years, Daly's merchandise sales consistently outrank half the current PGA Tour roster. His Hooters deal, signed in 2022, probably pays more than what some Korn Ferry Tour players make all year.
From PGA Shock to Hooters Rock
If you're new to the Daly saga (where have you been?), he burst onto the scene in 1991, winning the PGA Championship as the ninth alternate. Picture this: a complete unknown with a mullet and a swing that looked like he was trying to kill a snake, suddenly holding one of golf's major trophies.

Then came the diet. Or anti-diet.
Diet Coke (reportedly 20+ cans daily), cigarettes (chain-smoked on course), chocolate, and enough alcohol to sink a battleship. His playing weight fluctuated like my interest in watching golf without him in it.
This Year's Take Could Be Even Bigger
According to the New York Post, Daly's team expects to exceed last year's £600K haul. I reached out to his business manager for confirmation. His response: "We don't discuss specific numbers, but John's popularity at Augusta continues to grow despite not playing. Draw your own conclusions."
Translation: They're making bank.

Poor Masters officials. They spend millions creating the most controlled, pristine golf environment on earth... and the biggest draw in town is a chain-smoking legend selling merch in a Hooters parking lot.
Some things you just can't script.
Wait... What Exactly IS Daly Selling?
I wandered over yesterday afternoon to see the operation myself. For around $50, you could get a signed hat. Autographed golf balls were going for $30. The premium items - signed bottles of his vodka brand and boxes of cigars - were commanding north of $100.
And people were buying. Lots of people.
One fan from Tennessee told me he drove 4 hours specifically to meet Daly, not to attend the Masters. "I've been watching John since I was a kid. He's real. No BS."
That's the Daly magic in a nutshell.
Listen. While Augusta National remains golf's most exclusive club, John Daly has created the most inclusive alternative party in town... and he's laughing all the way to the bank.
Frequently Asked Questions
How do you determine your handicap in golf
A golf score is a numerical measurement of a golfer’s potential ability. This allows golfers of different levels of skill to compete on an equal basis. To determine your handicap, submit scores of a minimum number (the exact number can vary depending on which country you are in) rounds to either the handicap committee or service at your golf club. This score is adjusted for the difficulty level of the course, and the tee that you played off. A specific calculation method averages out the best differentials from all the rounds. Your golf club or the national golf association can provide precise guidelines on how handicaps are calculated.
Can I play on my own? Or do I need a golf partner?
Many golfers like to play a round alone. They enjoy the solitude and challenge. Solo play helps you concentrate on your golf without distractions, and is an excellent way to practice. Golf is a very social sport and playing with others enhances the experience. There's competition, camaraderie as well the chance to pick up new skills. Golf courses are generally open to individual play during slower times. Some may even pair single players up with groups in peak times.
What should I know regarding the golf course and its maintenance, as well as its impact on playing?
Golf course care includes a number of different activities. From mowing the grass and watering it to aeration and topping off, there are many options. How a course's maintained can have a major impact on the game. As an example, newly aerated fairways and greens can play slower and more slick, while heavily watered fairways and greens will be longer and softer. Tighter mowing patterns may also lead to greens and fairways that are faster. Being aware of maintenance schedules can inform your strategy on the course. Before you start your round, check the local rules and announcements. They might contain information on course conditions that are temporary due to ongoing maintenance.
How do I maintain and care my golf clubs?
Proper care extends the life of your golf clubs and ensures they perform as intended. To keep your club heads free of dirt, use a soft-bristled toothbrush and soapy warm water after every round. Clean the shafts using a wet cloth to remove any dirt. Inspect grips, as they may need replacement every year, depending on their usage. Store your clubs away from extreme heat and moisture. Headcovers can be used to protect woods and putters from scratches and dings during transport.
What can I do to improve my golfing swing?
It is possible to improve your golf swing with practice, proper technique and, often, with professional instruction. Start with a solid grip, stance and posture. It's important to keep your feet shoulder-width, hold the club with a grip that is neither too tight, nor too loose, and maintain an upright posture for a fluid movement. Slow motion practice will help you understand the different components of your swing, including the clubface alignment and point of contact. Spend time on the practice area or driving range, as well as working with a coaching professional to get personalized feedback. Consistency matters, so you should focus more on repeating your good swing than hitting the golf ball hard.
Is it essential to take lessons with a professional golf coach?
Even though it's optional to take lessons from professionals, they can help you improve your golf game. This is particularly true for intermediate and beginner players. A qualified coach can give you personal advice, correct fundamental flaws, teach you the mental aspect of the game, and tailor-make advice to suit your style. In some cases, self-teaching results in bad habits. Even seasoned professionals can benefit by getting a tune-up with a golf pro every now and then to ensure their techniques remain sound. Lessons can prove to be an excellent investment as they lead to increased enjoyment and improved scores on course.
Why is having a routine before a shot important in golf?
A pre-shot practice routine can help you maintain consistency and concentration before every golf shot. It will also improve your performance under different conditions. This ritual can include identifying the target, visualizing the ball flight, rehearsals swings, and aligning the body to the target. A regular routine will help you prepare mentally by giving you a method to fall back upon, especially when the pressure is on. It also helps to manage nerves and minimize distractions, allowing the golfer to concentrate solely on executing the shot at hand. It's important to find a routine you can repeat and is flexible enough to adjust to different shots.
Statistics
- Golfers who take lessons improve their game twice as fast as those who choose to learn through trial and error.
- More than 75% of beginners who participate in structured practice report feeling more confident on the golf course.
- Studies show that practicing putting for at least 15 minutes before a round can improve a player's putting accuracy by as much as 25%.
- Golfers who use a golf-specific fitness program can increase their drive distance by an average of 15 yards, benefitting their overall game.
- It is estimated that over 90% of dedicated golfers maintain their equipment regularly, which aids in performance consistency.
- Over 35% of new golfers express the desire to play more rounds after experiencing their first full 18-hole game.
- About 85% of golf instructors recommend that new players focus on short game skills as an effective way to reduce their scores.
External Links
How To
How To Deal with Frustration and Stress On The Golf Course
Set realistic expectations and realize that golfing is a sport of patience. To calm your nerves, and to maintain focus, practice deep breathing exercises. You can develop a habit to redirect your mind away from negative thoughts and towards the current shot. Accept mistakes as opportunities to learn and improve your game. Consider walking between the holes as an exercise to reduce stress. It will also help clear your head for the next shot. Last but not least, golf is a sport, so the main goal is to have fun.