Everton Just Sold Their Women's Team (And It's All About Jack Grealish Money)

By Lewis Barnett 29 July, 2025 5 mins read 127 Views

So here's something that made me spit out my coffee this morning.

Everton have literally sold their women's team to themselves. I'm not joking. They've transferred Everton Football Club Women Ltd to something called Roundhouse Capital Holdings - which, surprise surprise, is owned by the same guy who owns Everton. Dan Friedkin's basically playing financial Jenga with his own companies, and honestly? It's kind of brilliant in a slightly sketchy way.

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The $64,000 Question (Or Should I Say £100M?)

Look, I've been covering football finance for eight years now, and this move screams one thing: transfer kitty boost. Companies House records don't lie - Roundhouse is the exact same company The Friedkin Group used when they bought Everton back in December. My mate who works in sports law texted me: "It's legal, but feels dirty."

Can't argue with that logic.

The official line? They want to make the women's team a "standalone entity" that can attract American investment. Sure. And I want to lose 15 pounds by Christmas. We all know what this is really about - Profitability and Sustainability Rules are breathing down their necks, and they need cash. Fast.

Been There, Done That (Thanks Chelsea)

Everton aren't exactly pioneers here. Chelsea and Aston Villa have already pulled this exact same trick - selling assets to sister companies and magically turning it into "profit" for PSR calculations. The Premier League says these internal fees have to be "reasonable," but who's really checking? It's like asking your brother to grade your own homework.

Remember, these are the same Toffees who got hammered with point deductions - six points for 2021-22, then another two for 2022-23. Poor bastards have been living under PSR's sword for years now.

That £800 Million Elephant in teh Room

Here's where it gets messy (and expensive). Everton blew over £800 MILLION on their new stadium at Bramley-Moore Dock. The original estimate? A cute £500m back in the day. Four years later, they're staring at costs that would make even City's accountants nervous.

They've already taken out two new loans with American firms - Aramark Limited and Glas Trust Corporation - just to keep the lights on. At some point in February, someone in the boardroom probably said: "Right, what else can we sell to ourselves?"

Enter Jack Grealish (Stage Left, Very Expensively)

And here's where this whole financial circus makes sense.

Word on the street is Everton want Jack Grealish. Not just want - they're actively sniffing around City's £100m wantaway winger. Ben Jacobs reported they're pushing for a loan deal because, let's be honest, nobody's paying his £300k-a-week wages permanently unless he takes a massive pay cut.

The math is simple: sell women's team to yourself = instant PSR breathing room = maybe we can actually afford that Grealish loan without the Premier League coming after us with another points deduction.

What Happens Next?

The women's team gets relegated (literally) to the old Goodison Park, which they're scaling down specifically for this purpose. Meanwhile, the men's team moves into their shiny new billion-dollar stadium and hopefully signs some actual talent.

It's cynical. It's probably unfair to the women's side. But it's also completely legal under current rules, and Everton aren't exactly swimming in options right now. Sometimes you've got to rob Peter to pay Paul - even when Peter and Paul are both you.

Just don't expect anyone to pretend this is about "standalone investment opportunities" with a straight face.

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